Coimbatore Suguna Poultry Eyes Rs 1400.Cr Turnover by March '07
Suguna Poultry Farm is set to cross the Rs 1,400-crore sales turnover this fiscal even as the integrated poultry producer is spreading its wings into the food chain business with 'Rail road', the desi version of Kentucky Fried Chicken.
"In order to become a leading player in the poultry business, we are venturing into food chain. The first 'Rail Road' restaurant has thrown its door open in Bangalore to cater to the chicken lover. We are planning to enter other states as well, both through the franchisee mode and our own food shoppe," Suguna Poultry Farm managing director B Soundararajan told ET.
"Our aim is become a Rs 3,000 crore company by 2010. We hope to notch a 20% share in the broiler market," he said, adding the poultry major could go public in two years' time.
Mr Soundarajan said Suguna is strengthening its portfolio by entering the upstream livestock vaccine besides branching into layer farming. "We have also acquired a 20-acre land in Hyderabad to set up a livestock vaccine unit at an estimated cost of Rs 35 crore as we feel this is a natural progression to our existing business".
"The company has grown in size since we started operation in 1984. We are wanting to bring in a professional management to augment our growth plans. Recently, we have put in place a Rs nine-crore ERP solution, supported by Oracle, to link hatcheries, feed-mills, broiler production offices across the country," he said.
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