Reliance Fresh stores in Coimbatore
Reliance Retail is continuing to keep pace with its plan to expand its stores across the country and is searching for land in the Chennai area where it wants to set up its large format stores. The company is also interested in finding suitable locations in Madurai and Coimbatore to open Reliance Fresh stores. The Chennai area alone has more than a dozen now which receive over 12,000 visitors every day.The company has set up 10 collection centers to grade and process fruits and vegetables. Chief Mentor for Reliance Retail, M. Balachandran, dismissed claims that the company would drive local fruit and vegetable vendors out of the market with their low prices, stating that their stores have a turnover of Rs 120,000 per day, while the total retail market for fruits and vegetables for Chennai is around Rs 18 crore a day. He added that the Reliance Fresh stores are only a test project to understand the market and the main focus of the company will be large format stores.
