Oxford in Coimbatore

Oxford Bookstore, the chain of bookstores from the Apeejay Surendra Group, has opened shop in Coimbatore.Occupying about 3,100 sq.ft. at Red Rose Chambers on the Trichy Road, the book store has over 25,000 titles and also a "cha bar".It has been established at a total cost of about Rs. 80 lakhs.The Chief Executive Officer of the Apeejay Oxford Bookstores Private Limited, Rajiv Chowdhry, told presspersons here on Friday that this is the 12th bookstore of the group in the country.

By the end of this financial year, the group planned to have 30 stores across the country.Apart from tier-two cities, it would also look at opening shops in the suburbs of metros.The stores were designed in such a way that "it is more of a journey, discovering books and thus discovering knowledge."According to Rajeev Kamineni and Priya Kamineni, who head the business of the bookstore here, the shop will be open from 10 a.m. to 10 p.m. on all seven days a week.

It will have special events for children and for book lovers.Authors will be visiting the shop. Book signing and interactive sessions with readers will also be organised.They said that the "cha bar" would have nearly 70 different types of tea and snacks.The readers would be able to browse for books, select titles of their choice, go through the books at the cha bar and then buy them.Vanitha Mohan, Managing Trustee of Siruthuli, and Nandini Rangaswamy, Managing Director of the Chandra Group of concerns inaugurated the bookstore and the cha bar.

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