Brunette Delivers Goodies To Coimbatore

Three years ago, Brunette Chocolates started business as a small shop in Koramangala in Bangalore. Today it delivers goodies as far as Coimbatore and Patna — from the Garden City. The brand is establishing its presence pan India with people placing orders as gifts for weddings and anniversary even in Mumbai and Delhi too.

All this came about after Brunette signed with ngpay — a mobile commerce platform that offers mobile users services from bill payments to travel booking, movies, banking and shopping. This is how mobile commerce can change the way India shops. With 300 million mobile users, retailers and manufacturers are now looking to tap the consumers though mobiles too along with internet and television shopping channels.

Though m-commerce have been around for a couple of years, it is the fast journey from individual mobile applications for each service to an integrated service that is worth noting. One such service comes from Bangalore-based JiGrahak Mobility Solutions, which runs ngpay. It was launched in 2004 by a then-26-year-old engineer Sourabh Jain. It took his team three years to research and develop the product.

Today, ngpay has 65 clients including with 230,000 users of the platform. The company claims about 40,000 are joining every month. “This application is built on the firm conviction that e-commerce has to happen in India. The difference between ngpay and other m-commerce platforms is that ours is an end to end solution. Instead of downloading separate applications for railways booking, movie tickets and shopping for a book, mobiles users can access all this and more, through single software,” said Abhijit Bose, vice president of ngpay.

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