“Jetix Action League aims to engage kids in outdoor activities while ensuring that they understand the positive values of action and adventure,” said Walt Disney Television International (India) MD and senior VP Antoine Villeneuve. Jetix Action League 2.0 will reward the five best school teams across five cities with a grant of Rs 1,00,000 each and a ‘Jetix Action League Games Trophy’. Commenting on the partnership of Boost with Jetix GSKCH India GM - marketing, other nutritionals Pawan Sud said, “Boost has been synonymous with energy and a winning attitude. This is a fact well substantiated by our association with India's sports icons like Sachin Tendulkar, MS Dhoni, Virender Sehwag and Ishant Sharma.”
Jan 14, 2009
Jetix has partnered with Boost to host the second season of Jetix Action League in January. Starting 24 January, 2009, Jetix Action League 2.0 will engage kids in outdoor activities across Chennai, Hyderabad, Bangalore, Coimbatore and Visakhapatnam. This five-city inter-school sports event is an attempt to promote the positive values of teamwork and camaraderie among school children.