Seiko Watch Corp eyes Coimbatore .
Seiko Watch Corp, a $950 million Japanese company, is looking at India as a priority market though it has made late foray into the Indian market. The company has formed a 100% Indian subsidiary, Seiko Watch India Pvt Ltd, and aims to bring the brand closer to Indian consumers.Niladri Mazumdar, head of sales & marketing, said the marketing in India would be in line with its global strategy and every brand launched world-wide would be available in India as well. Seiko, which has presence in 75 countries, made its foray into the Indian market earlier this month with the latest range of premium and luxury watches. It is targeting customers between the age group of 25 and 40.
Seiko will sell its watches both through multi-brand outlets and flagship stores. While the company has so far selected 40 multi-brand outlets across India to market its watches, it plans to set up only one flagship store in any of the metro cities in its first year of operation.
Mazumdar said from the second year onwards, the company would set up one flagship store in each of the metros and would further roll out to tier-II cities like Ahmedabad, Pune, Chandigarh, Coimbatore, Kochi and Ludhiana.
