Viswa Devji's 1st Diamond Retail Opend
Leading diamond manufacturer Viswa has tied up with UAE-based Devji Diamonds to open their first diamond retail outlet in the country in Coimbatore on March 23. The showroom is in partnership between the Viswa group and UAE-based top jewellery retailer Devji group, President of the JV company, Viswanath, said in Coimbatore last night. With a Rs 100 crore diamond market, Coimbatore has a huge potential for the diamond trade, with quality conscious customers and so the company had chosen the city for its first exclusive outlet, he said. The showroom is in partnership between the Viswa group and UAE-based top jewellery retailer Devji group
The Viswa group comprises of Paramount Impex, the diamond cutting facility, D Gem Mount, designing and distribution and Mannadiars Exports, for export of diamonds and jewellery. The JV company plans to open its showrooms in all metros and important cities like Bangalore and Hyderabad in India in a phased manner, Vishwanath said.
