OFFICE1 SUPERSTORE Thinks Coimbatore Entry
OFFICE1 SUPERSTORE, which offers office supplies ranging from paper clips to computers under the same roof, with a footprint of 600 stores across 40 countries entered the South market with the launch of its store on Taramani link road in Chennai on Tuesday. It also opened a store in Puducherry through its regional franchisee for TN and Puducherry, Retail Office Architect. The global brand’s master franchisee for India is Indo Rama Retail Holdings, which operates 7 of the 10 Office1 Superstores in Delhi, Haryana, Punjab and UP.The rest is company-owned and company operated. “This brand is the first to introduce the franchise model in India, where existing retailers or fresher with a minimum of 500 sq ft of retail space and an investment capability for Rs 15 lakh, can apply to be a franchisee of the store,” says Indo Rama Retail Holdings COO Ashok Srivastava. The franchisees will be paid back according to sales. Office1 Superstore plans to roll out 200 stores in India in 2-3 years. Of this, 25% will be company owned and company operated, while the rest will be franchised out. The retailer has plans for tier towns like Coimbatore, Trichy, Madurai and Salem in Tamil Nadu. “There are a large host of companies which operate in this region, and we look forward to being their suppliers,” said K Srikumar of Retail Office Architect.
