i-mint is India’s first and largest multiple partner customer rewards program, where India’s leading brands such as Airtel, HPCL, ICICI Bank, Air India, Lifestyle, MakeMyTrip.com, Bookmyshow.com as well as over 3000 brands and merchants have come together to form a single rewards platform. With the onset of the retail movement in Kolkata, consumer spending has moved from local or traditional shops to the organized retail chains that offer value benefits in addition to a shopping experience.
In a short span of little over 2 years, i-mint has already grown into a large family of over 7 million members across the country and has been successfully operating in 28 cities including Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Chennai, Vijayawada, Bhopal, Pune, Jaipur, Surat, Vadodara, Mysore, Coimbatore, Nashik, Madurai, Mysore, Indore etc. By March 2009, i-mint expects to expand its presence to 33 cities. A unique program in all aspects, i-mint cuts across geographies, payment modes and business sectors.
On the occasion of the launch, Mr. Neeraj Kapoor, Chief Marketing Officer, i-mint said, “Kolkata is the main business, commercial and financial hub of Eastern India and the North Eastern states. It is home to many industrial units operated by large Indian corporations with products ranging from electronics to jute.” Speaking on the benefits offered by i-mint, Mr. Neeraj Kapoor added, “i-mint is the beginning of a new marketing era. It has, since its inception on 1st August 2006, has grown phenomenally to become India’s largest “Rewards Marketing Network” powered by technology.