Towards this, Tourism Malaysia has commenced an interface with Coimbatore local travel and trade bodies through a special product presentation focusing on Malaysia’s new holiday destinations. The effort is to achieve overall target of 600,000 tourist arrivals from India in 2009, a release from Tourism Malaysia said.
The campaign will be driven by both tactical price offering and new product advocacy featuring the destination’s many attractions to include Kuala Lumpur’s world class shopping malls, amusement and theme parks, multi-cultural cuisine while also highlighting places such as Penang, Langkawi, Kuching, Kota Kinabalu, Sabah and Sarawak. Enhanced direct flight connectivity offered from Chennai as well as Tiruchi will further strengthen Malaysia’s position as an international holiday getaway.
Noor Arif Mohd Noor, Director, Tourism Malaysia, said “south India and its feeder cities are a vital source market, contributing approximately 30 per cent of the travel traffic to Malaysia. Aiming to attract first timers as well as repeat travellers from the city, a variety of price wise competitive holiday options are on offer.”
“Tourism Malaysia will continue to explore avenues for building relationships with the local travel agents by creating awareness of destinations in Malaysia through regular product update sessions and latest information. Tourism Malaysia also offers its value-for-money ‘Ultimate Penang Vacations’ package for travel enthusiasts from Coimbatore, which has been launched to promote Penang as a stand alone tourist destination.” The number of tourist arrivals from India have surpassed targets to achieve 550,738 in 2008 registering an overall growth of 30.4 per cent. In terms of revenue, Malaysia earned more than U.S. $400 million from Indian tourist arrival in 2008. For 2009, Tourism Malaysia is expecting that 6 million Indian tourists will visit the country.