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Jun 10, 2009

BIG TV launched icricket service !

Reliance BIG TV, the DTH service of Reliance ADA Group, has launched iCricket interactive service. Through this platform, Reliance BIG TV will offer in-stadia live experience of the ICC World T20 matches. BIG TVs iCricket service will also offer match highlights on-demand with multi-view options enabling viewer to switch between Live and extra camera or the highlights feed.

The iCricket service offers multi-lingual audio options enabling viewer to switch the language of commentary. Currently, BIG TV will offer a choice of four Indian languages including English, Hindi, Tamil and Telugu. Additionally, there will be a BIG camera access enabling viewers to view the match with exclusive camera angles for an enhanced viewing experience. In order to ensure viewers do not miss out on the golden moments of the matches, a rolling highlight of all 6s, 4s and wickets at the click of a button will be offered. Viewers can also get in-depth information on players as well as their past records along with an update on scores and scorecards of the playing teams.

Commenting on the new initiatives launched, Sanjay Behl, CEO, Reliance BIG TV said, it is part of the endeavour to achieve customer delight with enhanced services and initiatives ensuring an unmatched television viewing experience. To deliver an uninterrupted cricket viewing experience to its subscribers, BIG TV has introduced an Express Service at the customers’ doorstep during the T20 World Cup across 500 towns and cities in addition to 24 X 7 customer care helpline.

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