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Aug 10, 2008

CNBC - TV In Coimbatore

Krishna Samaraj, co-chairman of the Micro, Small and Medium Enterprise Forum of the Confederation of Indian Industry - Southern Region (left), Priyal of CNBC TV 18 (second left), R. Ravichandran, Director Sales of Intel South Asia (second right) and P. Krishnakumar, Director, Marketing of Dell India, at a programme on ‘SME-Scalability, Mobility, Efficiency’ organised by CNBC - TV 18 and Intel in Coimbatore on Friday.
Information Technology (IT) should get integrated into the business of small and medium-scale enterprises (SMEs) rather than being used as a support system, R. Ravichandran, Director-Sales of Intel South Asia, said here on Friday. He was speaking at a programme organised by CNBC-TV 18 and Intel, with Dell as the Associate sponsor, on “SME-scalability, mobility and efficiency.” Mr. Ravichandran said that SMEs played an important part in Indian economy and technology was essential for SMEs to remain competitive.

He urged the units to plan ahead for their IT requirements. “It is important to recognise technology as a key ingredient to business growth.” The units should build partnerships with IT vendors. According to P. Krishnakumar, Director – Marketing, Dell India, entrepreneurs should be clear of what they want from IT. It should help in innovation and take away the drudgery. Entrepreneurs have started looking at IT as strategic asset and not cost.

Krishna Samaraj, co-chairman of the Micro, Small and Medium Enterprise Forum, CII – Southern Region, said entrepreneurs were realising IT as a business enabler. But the size of the industry and lack of specialised and skilled people in this segment for the SMEs was a challenge.He added that units should not be carried away by technology. “We should not have technology for technology sake,” he said.

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