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Nov 12, 2009

Max newyork wins award !

Max New York Life Insurance Company Limited, one of India’s leading life insurance companies, won the coveted Asia Insurance Industry ‘Innovation of the Year’ Award 2009 instituted by Asia Insurance Review. Rajesh Sud, CEO & Managing Director, Max New York Life, received the award at a ceremony in Singapore.

The award is in recognition of the company’s innovative business concept, ‘Max Vijay’, that offers a unique opportunity to the millions of underserved in the country to save and insure at their terms.Receiving the award, Mr. Rajesh Sud said:“With this award we have now created a place for ourselves in the Asian insurance markets.”

Max Vijay was launched in October 2008.It has been able to provide financial inclusion to over 75,000 underserved households touching over 3.5 lakhs lives. The awards are bestowed annually and are designed to recognise and encourage various aspects of the insurance business. A judging panel of 22 eminent industry leaders, practitioners and regulators from the markets in Asia and from around the globe evaluate the participating entries through a rigorous selection process,select the winning entries that capture the spirit of innovation and professional derring-do in the market.

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