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Sep 11, 2007

R&D cell for ancient sweets research

A popular sweet manufacturer of the city has joined hands with a leading catering school here, to form a Research and Development cell for conducting research on ancient and traditional sweets of Tamil Nadu.With great demand for Indian sweets across the Globe, "we want to collect information on the sweets, prevailing some 50 to 100 years ago, and revive its taste and health aspects," M Krishnan, Chairman and Managing Director of Sri Krishna Sweets (P) ltd, told repoters here today.

As there was not much research or indepth studies on the evolution of sweets in Tamil Nadu, the company has joined hands with AJK College of Arts and Science, to collect information from various sources including folklore, literature and first hand information, Krishnan, whose 'Mysorepa' (a sweet) is well-received across the World, said.After documentation, the cell would identify the sweets and publish a book and an exclusive website would be opened for the ancient and traditional sweets in Tamil Nadu, in the first phase.


Claiming that this was the first time efforts were being made to collect and preserve information about the ancient Indian sweets which have disappeared, Ajeet Kumar Lal, Managing Director of the College, said that after successful research on Tamil Nadu sweets, research would be carried out in other parts of South India.It would also concentrate on the efforts to preserve and increase the shelf life of sweets so that they were available globally and sweets were taken to the shelves of big stores in different parts of the World, through the company.

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