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Apr 27, 2009

Enriched Eggs launched ..

A city-based company has launched selenium enriched eggs, which were claimed to be of help in fighting diseases like arthiritis pain.

The eggs under the brand name 'super egg,' contain selenium, a natural antioxidant, which was proven to help prevent heart attacks, reduce arthiritis pain and regulate blood sugar levels, Balaji P B of Eggxtra Foods, a sisten concern of Chandra Poultry Farm, said in a release on Sunday.

Selenium enrichment in the egg was made possible by feeding hens with a special diet rich in selenium sources and each egg contained more than 50 per cent of daily selenium requirements.Stating that each superegg is cleaned, graded based on weight and printed with logo and expiry date, Balaji said date is printed on each egg so that consumers get only fresh egg.

The product is available in all the major towns in Coimbatore and Tirupur districts, Balaji said.

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