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Jan 3, 2009

Max New York Tied Up With Alegion

Max New York Life Insurance has announced a strategic business alliance with ALEgION Insurance Broking wherein, the latter would sell Max Vijay in Kerala and Tamil Nadu. In the first phase, operations will cover Coimbatore in Tamil Nadu and Palakkad, Thrissur and Ernakulum in Kerala. This new relationship provides greater access to new markets in South India and thus enhances the reach of ‘Max Vijay’. Under the first of its kind distribution initiative, ALEgION will distribute ‘Max Vijay’ through a fleet of Maruti vans, which would be used as mobile financial service distribution offices.

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