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Jan 20, 2010

‘Medical Transcription Outsourcing Capital !

There is more to Coimbatore than just being the ‘Manchester of South India' with its burgeoning textile and engineering industries. This third largest city in Tamil Nadu and home to the Formula 3 circuit has, over the years, emerged as one of the top destinations for the IT-BPO industry.

In fact, according to a recent study by Cyber Media's Global Services and investment advisory firm Tholons, Coimbatore has been ranked in the 17th position in the list of the top 50 Emerging Global Outsourcing cities. Industry associations have been making concerted efforts to turn this industrial hub into another Silicon Valley. The Coimbatore zone of the CII has been, for nearly a decade now, promoting this industrial hub as an ‘ideal IT destination' for engineering process outsourcing (EPO), among others. The region has carved a niche for itself in engineering, auto components and machine tools space.

Industry experts say the locational advantage that the city enjoys, its proximity to Chennai and Bangalore, the huge talent pool and its entrepreneurial culture differentiates Coimbatore from other destinations. A number of companies across the gamut of outsourcing (from EPO to legal and medical transcription) have started their operations to capitalise on the rich pool of talent and resources readily available here.

Statistics reveal that there are over 27 engineering colleges, 70+ arts and science colleges and 18 polytechnics in and around here, making it an ideal recruitment destination as well. Retention of talent pool has been a strong point for most of the players establishing a presence here.

IT major Cognizant, for instance, was one of the first major players to start a development centre here and has since expanded rapidly. Its Vice-President and Head, Vishnu Potty, admits to Coimbatore being a strong sourcing base for its operations across India. Cognizant's Coimbatore centre focuses on financial services, healthcare, manufacturing and retail, media and entertainment.The city is set to emerge as the ‘Medical Transcription Outsourcing Capital of India', say leaders in the medical transcription space.

Players such as CBay Systems and Spheris have expanded their operations here rapidly. CBay, for instance, has its largest facility here in an area of about 20,000 sq.ft. The company has, in the last eight months, opened up two centres, initiated tie-ups with local colleges to rope in students. A few others are exploring opportunities across the landscape as this (medical transcription) industry is predominantly South-based.

Being the chosen hub for MT, the city also has a number of people travelling from smaller towns such as Salem, Erode, Pollachi and Udhagamandalam attracted towards this steadily growing industry.

“The availability of quality manpower, large talent pool of almost 28,000 non-graduate engineers passing out every year from the 260-odd institutions has made Coimbatore an attractive destination for us,” says Suresh Nair, CEO and Managing Director, Spheris.

Industry leaders believe that with requisite training, the prospective candidates could be groomed to become world class medical transcriptionists to cater to the $200-billion healthcare outsourcing business world-wide.

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