Rakindo Developers Pvt Ltd, a property development and master planning company involved in designing and developing properties and resorts in the Middle East, China, India and Europe, has appointed Mudra and Grey Worldwide as creative agencies for two of its upcoming projects.While Mudra will handle the integrated township project that is coming up at Kovai Hill, Coimbatore, Grey Worldwide will look after the creative duties of Orchid, a residential project consisting of apartments and row houses.
Confirming the development, a Rakindo Developers spokesperson said that after going through the presentations of the agencies that had taken part in a pitch, the company decided to appoint Mudra and Grey. “Mudra and Grey understood exactly what we need to communicate,” he added.JWT and Lowe are the two other agencies that had taken part in the pitch.
Joydeep Dasgupta, Head of Mudra Chennai said, “Initially, the communication will focus more on BTL activities. ATL activities will be undertaken some time later.”Rakindo Developers is a joint venture company formed by Rakeen, a global business company promoted by the Government of Ras Al Khaimah, UAE, and Chennai-based mineral conglomerate Trimex Group. The project – Kovai Hills – will be developed over 1,000 acres with an 18-hole golf course as the centrepiece. The project involves setting up of luxurious golf course villas with scenic mountains and lush greenery in the background. Rakindo will offer these exclusive villas on ‘Own by Invitation Only’, a first in Tamil Nadu. The project is located southwest on the Coimbatore-Palakkad route and will have about 22 million sq ft of constructed space.