Bluecasting At Coimbatore’s Vasavi temple

Your mobiles bluetooth is the next big wisdom for admen and marketers. Step into a mall or temple and your mobile complements its surroundings with local ads, special offers, merchandise, directions, aarti timings and what have you. All you need to do is switch on your cellphone and ‘bluecasting’ takes over. While malls are making full use of this proximity marketing--as advertisers call it--retail chains, manufacturers of apparel, consumer durables and banks are also getting connected.

Have faith, even temples in southern states are using it to the benefit of devotees. Coimbatore’s Vasavi temple is an example. While companies provide discount coupons apart from freebies to lure buyers, temples have other things to offer. Bluecasting at the Vasavi temple recently was a huge success where free wallpapers and ringtones were dished out to devotees. There was over 70 per cent acceptance in the temple at Coimbatore where worshippers got wallpapers of gods and goddesses, and shlokas as ringtones.

Worshippers who attended the annual day celebrations received free mobile content. “The campaign attracted huge turnout and acceptance,” said Suresh Narasimha, CEO of Bangalore-based Telibrahma Convergent Communications, which also did bluecasting during the recent IPL matches and has Hero Honda, Maruti, HSBC, ICICI Bank and Shoppers Stop among its clients. Pune-based One-2-One Technologies did a bluecasting campaign for HSBC through Mindshare across nine airports in the country.

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