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Jun 7, 2009

Royal Classic Group launches ‘Club Earth’


The Royal Classic Group launched ‘Club Earth,’ a green initiative, on Friday.Customers who buy Classic Polo products at its stores in Tirupur and Coimbatore can pick a packet of seeds or saplings before walking out of the store.

Soon, Classic Polo outlets in the State will have sachets of flowering plants, fruits or vegetable seeds that are easy to grow and maintain.The initiative also encourages every customer of Classic Polo to try out the kitchen garden concept.According to a release from the company, the initiative is supported by the Forest Department, Tamil Nadu Agricultural University and the Salim Ali Centre for Orinithology and Natural History.

Conservation

Further, Rs. 2 from the sale of every garment will go towards environment protection, conservation of water bodies and village development activities, the release adds.In phase one, seeds of Cluster Beans, Beetroot, Raddish , Bhendi, Neem, Dolichos Bean, Papaya and Pungam will be distributed.

A programme will be held in Forest College today in this connection.

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