Hakoba lifestyle enters into Coimbatore city
With a Retail presence in India with 67 exclusive outlets occupying app. 52,000 sq ft of retail space through a mix of owned and franchisee stores, Hakoba Lifestyle Limited - a 44 crore Company is one of the Leading Brands in India in the embroidered fabric segment with no significant competitor in the market today and has established an impeccable reputation and carved a permanent niche in the Textile industry.HAKOBA - THE BRAND, its ventures & future plans:
Hakoba is a premium brand targeted at middle and high- end customers. With extensive research backing the Brand, Hakoba values their customer’s preferences & tastes thus providing innovative and stylish product ranges for every season. Hakoba’s key focus is women’s wear in the apparel market. However they now plan to expand their business by venturing into products of different segments.After studying today’s aggressive markets where value added brands are making the most noise and are also attracting large number of consumers towards lifestyle and trendy names, Hakoba has tried to encash on these trends by venturing into Designer Labels and is joining hands with the best of creative minds in the industry like Rocky S, “Going designer is the buzz today”
Hakoba is however now entering the men’s wear segment for which it has acquired a men’s shirt brand Born Rich. Hakoba plans to expand its business by venturing in youngsters clothes with tie-up with Designer like Rocky S for club wear and few other designer for couture wear.By the next financial year Hakoba, plans to invest 250-260 crores in various segments like Home furnishings, Lingerie, Value retail & Designer associations and further strengthen their brand Born Rich and Value retail. It plans to open another 35 retail outlets of Hakoba and then get into large format stores.Hakoba is also coming with its first mid-size format store in Coimbatore in FY- 08. The number of mid-size formats are expected to reach double-digit by FY- 09, and take Hakoba to the level of other big retailers like Pantaloons, Lifestyle etc will soon be coming up with large format stores ( 40, 000 – 60, 000 sq ft module).
