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Jul 3, 2008

Gift From FM

Listeners of Radio City 91.1 FM who have the number 911 in their driving license, birth date, anniversary date or even on a T-Shirt, can win gift hampers and cash prizes. The FM’s interactive contest, “911 in your life” promises free gifts all through the day on July 3, the concluding day of the campaign.

According to a release from the channel, the campaign was launched as an attempt to connect with its audience. It had also elicited good response from the listeners. The channel would also celebrate its seventh anniversary on July 3. Those who have the number 911 as a part of their lives can send an SMS 911 Name to 54646. “911 Hotline,” a programme in which radio jockeys went out into the public to popularise the concept would also conclude on July 3.

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