Rasigan Express @ kovai

"Rasigan Express’, a publicity van of Vijay TV, was received with great fanfare by the residents of K.C. Thottam at Gandhi Park area in the city on Saturday. Though the main activity was to vote for their favourite stars and their movies, the fans of movie stars were busy breaking coconuts, lighting camphor and conducting ‘paalabhisekhams’ to the mini cut-outs of the actors.

The van, that is here to collect votes from people to select nominees under five categories for their annual film awards show – UniverCell Vijay Awards, is in the city for two days.The van is remodelled to accommodate the cut-outs of cine stars on either side. A ladder positioned at the back of the van helps people board it to reach the ballot box. The ballot sheet contains the names of the 118 Tamil movies released in 2008. Five empty boxes are given against five categories, namely, favourite male actor, female actor, director, film and song.

The public should write one name against each category and drop it in the ballot box. It is a secret vote and the identity of the person is not revealed.The awards have been receiving tremendous response in the last three years, according to R. Balachandran, Vice-President, Strategic Planning and Marketing, Vijay TV.Out of the 30-odd categories, five categories are decided by popular votes while the others are selected by a jury comprising Yugi Sethu, Pratap Pothan, Madan and Lizzy Priyadarshan.

The journey of the van that began on April 14 will continue for three weeks and pass through 14 districts.Approximately 2,000 to 4,000 votes are collected every day. Vijay TV expects at least five lakh votes that will help them come out with nominations for the five categories.The nominees will be announced on May 17 and further voting will be requested online, through SMS or media for deciding the finalists.The award function is scheduled to be held on May 31.

“Our Unique Selling Proposition is that we are the only broadcaster to host a cine award. When we saw the response in the first year, not only in terms of the votes but also the turnout to the award function, it made us decide to do it on a regular basis. This is our third year. People are happy with our credibility because we reach out to the people, go to their area and collect votes,” says Mr. Balachandran.

Related Posts by Categories

General

• Indian navy felicitate shooters !
• Voters strength goes up by 9%
• Nuts 'n' Spices plansto enter cbe !
• உலகத் தமிழ் செம்மொழி மாநாடு - 5 நாள் நிகழ்ச்சி நிரல்
• ‘Manage the present industrial scenario well’
• Consumer body opposes ‘illegal, excess bus fare’
• Trial run on New Irugur - N.cbe Track !!
• Traffic diversions in city today
• New fire tenders for Coimbatore Airport
• Power cabels t go underground !!
• Eclipse Watch !!
• Army recruitment announcement
• SIEMA to develop ‘Made in Coimbatore’ brand
• Copenhagen summit: City students express solidarity
• Awareness campaign for TNSTC drivers
• Botanical garden: soil samples taken
• NASSCOM to help police ..
• YES plus from 5th Jan
• Training for women
• Youth urged to become entrepreneurs
• Six-a-side cricket to be conducted !!
• Wild jackals kill 39 sheeps !
• Biometric survey under houses for urban poor scheme
• Helmet must from 10th dec !!
• Kamal Nath thanked !

Entertainment

• உலகத் தமிழ் செம்மொழி மாநாடு - மைய நோக்க பாடல்
• BIG TV launched icricket service !
• Airtel Super Singer Junior search !!
• Inox eyes Coimbatore !
• Vijay Virundhu on 19th April !
• Mirchi mega summer @ kovai
• ‘Wealth Out Of Waste’ Scheme
• Dhanush At Coimbatore
• Arasu Cable TV Corporation M.D Transferred
• Holiday Expo At Suguna Kalyana Mandapam
• Frequent Elephant Raids Upset Farmers
• Coimbatore Is The Main Location For Blessy Project
• Aircel Launched FM phones
• Hanuman Sena Workers Appose Padikkathavan Film
• Kerala Carnival-2009
• Jetix Action League 2.0 Starts On Jan-24
• Dance Workshop
• Big TV Introduced MDU
• Arasu Cable In Mess
• Govt Tourism Information Centre Inaugurated
• BSNL Going To Launch Cable TV & 3G
• Short-film Competition As Part Of The Coimbatore Vizha
• Now Google Movie Search includes Coimbatore Theaters also
• Cable War Continues Still In Coimbatore