Big TV Introduced MDU
Big TV, a direct to home (DTH) service provider, has introduced Multi-Dwelling Unit (MDU) installation service across India. The company is targeting a market share of 40 per cent in the MDU segment within the first year of operations. With the help of MDU service a single dish antenna can provide DTH connection to multiple households. This circumvents the need for installing individual dish antennas for every household connection. Mahesh Prasad, President of Reliance Communications said “MDUs are a natural extension of a DTH service.Our MDU service offers a perfect solution to residential complexes which are not too keen to have too many dish antennas peeking out of balconies and where the line of sight to the satellite is not very clear. ”. Big TV will provide the service to an entire residential complex through a single large dish antenna linked to individual Set Top Boxes (STBs) in various households within the premises. The MDU dish size varies from 90 cm to 120 cm depending on the number of households. The cost of hardware will be borne by Big TV. Each household participating in the scheme will get a STB as a part of Big TV’s MDU scheme.
Despite the common dish antenna, subscribers will be able to choose their own channels package including the free regional pack offered with the inaugural channels pack. Subscribers will also have the option of opting for any of the various entry offers that are available. Big TV has already installed MDUs at over 1,500 locations. The company is conducting a series of road shows across India as part of its marketing efforts to generate awareness and drive subscription sales in these markets.
