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Jul 31, 2008

KG Complex Closed For Renovate

Come Diwali and the KG Complex at Race Course will have a new look. Having tied up with Ad Labs recently, KG Entertainment, part of diversified KG Group, has planned to renovate the complex to make a head start ahead of the competition that it expects from various multiplex complexes that are planned to enter Coimbatore soon. The KG Complex, which will telecast its last show on Thursday, will be rechristened KG AdLabs after renovation. R Saravana Prabhu, executive director, KG Entertainment said renovation of the whole complex is estimated to cost Rs 3 to 5 crore.

“Celebrating the company’s crossing of six crore customers in our 27th year, we have joined hands with Ad-Labs to offer the best film going experience and focus on quality film content,” he said. “We will get our theatre complex ready by Diwali (October 27) so that we will have a head-start in the competition that we expect to face from various multiplexes including the Brofiel Complex, which will start its operations from January 2009 in Coimbatore,” he added. According to him, the company has bigger plans of converting the complex into a multiplex studded with food court, shopping complex and theatres in the near future. “But as of now, we have tied up with AdLabs and are going for the minimum expansion, which includes, more spacious seats and 5-star quality toilets,” he added.

The renovation plan includes, reducing the number of seats from 3,030 to 2,250 to provide extra leg space and other facilities like upgraded air-conditioning. They are going in for automatic generator with 500 KVA capacity for non-interrupted viewing. AdLabs will also upgrade the theatre to international standards with DTS sound and Xenon projection systems. The firm will have booking facilities through internet, mobile and telephone. For AdLabs, this will be the first multiplex that it will associate with in Tamil Nadu. The AdLabs will release the movie and decide on the content,” said Prabhu, adding that they will be renting the complex to them for a minimum period of two years. “We have an arrangement with them for maintenance,” he added. When questioned about the non-release of Kamalstarrer Dasavatharam, Prabhu said that since the company was planning to start the renovation work a month ago, they didn’t go for that movie.

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